HOYONOMADIC embraces the potent, effective formulas used traditionally by nomadic ancestry originating in the harsh climates of Africa and the Middle East.

Inspired by the holistic cleansing and healing rituals of these tribal people, HOYONOMADIC envision a bridge between time-honoured traditions and this modern world. 

Like the Nomads living in harmony with nature, utilising every part of their environment respectfully and efficiently, we embody pure, natural ingredients and principles of sustainability in our skincare. Refined over centuries and passed down through generations, we share the secret to an entirely sustainable and effective skincare.

We align with the Quranic and Sunnah remedies that emphasise use of the pure and natural, respecting the sacred balance between man and nature.

Our skin care is made by hand with the utmost care, goodwill and respect to the environment.



HOOYO ~ the Somali word meaning mother - pronounced “hooy·o”

In Somali language, the word hooyo or hoyo abbr. is used to refer to both ‘home’ and to ‘mother’.

It's etymological origin is in the word hoy, meaning womb. The mother’s womb is said to be one’s first home. Traditional Somali houses are built in the shape of wombs. By this choice of name we embody our nurturing, holistic and entirely natural ethos.